Outperforming Google Ads: The AI-Powered SEO Success for Law Firms
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MindPal has revolutionized our operations, enabling us to build and deploy AI-powered workflows that automate numerous processes. Beyond the technology itself, it's the unwavering commitment of founders Sylvia and Tuan that truly sets MindPal apart. They are incredibly responsive, always polite, and demonstrate first-class integrity in everything they do. Their dedication to the MindPal community is truly exceptional. 😍
Customer
Company
Overview
Jason helps law firms attract and acquire new clientele through their digital presence, specializing in legal content marketing, SEO, and website CRO.
Industry
Jason, a former practicing lawyer with five years of experience, now helps law firms attract and acquire new clientele through their digital presence. His company, Commersion Legal, specializes in legal content marketing, SEO, and website CRO tailored specifically for law firms. Jason's unique blend of legal expertise and digital marketing knowledge positions him as a valuable asset in the legal industry's online landscape.
Before discovering MindPal, Jason faced significant challenges in content creation for his clients. He explains, "Before MindPal, I would literally spend 6-7 hours manually researching, writing, and SEO-optimizing one long-form legal article. I would manually research all the secondary and primary sources for a particular legal article topic, write each legal article outline based on my analysis of the research, write each article paragraph, and then SEO-optimize each article by manually inserting specific keywords in the headings and paragraphs."
Jason's quest for efficiency led him to experiment with various AI writing tools, but he was consistently disappointed. He shares, "I would always dabble and try out countless AI writing tools as well to see if I could automate at least some of the legal article writing process, but 100% of the time, I was severely disappointed by the poor quality, legal inaccuracies, mismatch of brand voice used in the outputs, and most importantly, the lack of control and flexibility over the systems and prompting used to create these articles."
As a lawyer serving other lawyers, Jason couldn't compromise on quality. He states, "The deliverables I provide, naturally being a lawyer serving other lawyers, are always of the utmost quality in terms of accuracy, relevance, nuance, and writing tone, so I needed my own solution to make my services scalable for my clients."
MindPal proved to be the game-changer Jason was seeking. He explains, "I use MindPal mainly to automate much of the process involved in researching, writing, and SEO-optimizing long-form legal content published on law firm websites." Over six months, Jason leveraged MindPal to develop his own automated process. He shares, "So, over a period of six months, I started using MindPal to develop my own automated process of researching, writing, and SEO-optimizing factually and legally accurate legal articles. It has cut down the time spent writing each legal article by a significant amount while maintaining the high quality, legal and factual accuracy, nuance, and brand voice of the deliverables I provide, and at a much higher frequency."
The impact of integrating MindPal into his business processes has been substantial. Jason reports, "Using MindPal as an integral part of my business processes in synergy with our other SEO and website CRO processes and systems we've developed specifically for law firms has resulted in my law firm clients seeing much faster and better results in their client acquisition campaigns month-to-month."
He shares several success stories:
Jason works with a commercial and corporate law firm that had never received a single lead from their website before engaging his services. After just eight weeks of implementing Jason's legal content marketing, SEO, and CRO strategies, the firm now attracts one new qualified lead every two days solely from these efforts.
In another case, Jason's client in the criminal defense and traffic industry experienced a steady increase in organic site visitors from Google. Remarkably, this organic traffic generated more leads than a massive Google Ads campaign run concurrently by another agency. Impressed by the results, the client decided to cancel the Google Ads campaign and fully commit to Jason's SEO and legal content marketing strategy.
Jason also highlights a success story from a law firm specializing in property, strata law, and international estate planning. Thanks to Jason's legal content, SEO, and CRO strategy, this firm now dominates the #1 positions for all their major target keywords. As a result, they consistently receive at least 30 qualified leads per month, with an impressive 90% conversion rate to paying clients.
Jason's experience with MindPal goes beyond just the technological benefits. He enthusiastically shares, "MindPal has revolutionized our operations, enabling us to build and deploy AI-powered workflows that automate numerous processes. Beyond the technology itself, it's the unwavering commitment of founders Sylvia and Tuan that truly sets MindPal apart. They are incredibly responsive, always polite, and demonstrate first-class integrity in everything they do. Their dedication to the MindPal community is truly exceptional. 😍"
By harnessing the power of MindPal, Jason has not only streamlined his own processes but has also significantly enhanced the value he delivers to his clients. His success story demonstrates the transformative potential of AI when applied thoughtfully to specialized industries like legal services.
For those interested in learning more about Jason's innovative approach to legal marketing or seeking his services, he can be reached at jason@commersion.legal. His website is commersion.legal, and he also runs a YouTube channel helping law firms with SEO, content marketing, and website CRO.
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